About Creative Lab

Creative Lab is an independent fully-fledged advertising agency since 2001.
In 1998, the team of Creative Lab started operation as a department within its sister company, Marketing Mix and after successfully creating landmark campaigns for Chipsy, Molto, Bake Rolls, El Misrieen, BM Card, H’la oil and Sparkle shampoo, in 2001, decision was made to spin off the department and start Creative Lab, to serve Marketing Mix’ clients as well as its own.

Today, Creative Lab is one of the top 5 Egyptian advertising agencies fully owned by Egyptian shareholders.
As the name depicts, Creative Lab is not about creativity alone; it's about creativity based on in depth consumer knowledge as well as business understanding. The slogan, the art and science of building brands, is and has always been the guiding ethos of the Agency and its people.